NASHUA – Pure Barre in Nashua and Bedford are responding to clients’ needs in a time of crisis, moving their signature barre workouts and community online during the COVID-19 outbreak.

The franchise locations launched “Pure Barre LIVE!” online streaming classes Friday in a private Facebook group.

“The excitement of our members was unbelievable,” said Adrienne Boss, franchise owner. “In under 24 hours, 75% of our membership base is in the Facebook group, working out with us on livestream.”

The “Pure Barre LIVE!” Facebook group offers more than barre classes to its participants. Boss plans to launch her studios’ retail boutique in the online format, selling discounted athleisure-wear to her core customer base in a difficult time for business cash flow.

“Pure Barre is more than a workout, it’s a lifestyle,” Boss said. “We are live streaming wellness tutorials, how-to videos and more, in addition to our workouts.”

For additional information, call 603.921.2228 or email aboss@purebarre.com.

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