Alene’s new program gives back
MILFORD — Alene Candles is looking to shed light on those who are making an impact in the Milford community.
The company, which has been in the Milford area for nearly 25 years, plans to do so through its new Alene’s Milford Luminaries program, which recognizes four individuals who either work or live in Milford and are making a significant impact in the community.
In total, Alene Candles will contribute $4,000 back to the community, and will allow each “Luminary” to choose a nonprofit to receive a $1,000 donation.
“We’ve been in business in the Milford area for about 25 years and over that time, we’ve had a good relationship with a few of the local nonprofits, but we wanted to do something a little broader and recognize the people who live and work in Milford that are doing things that are going to make Milford a really special place to be,” Alene Candles President Rod Harl said.
Harl said the company felt like this would be a great opportunity to bring to the surface people who others may not realize are making an impact, while also impacting local nonprofits.
“This is a wonderful opportunity to award those who are normally behind the scenes, giving their all to an organization or event from which so many benefit. Now is the time to bring them into the light to honor all of their hard work and dedication,” Harl said. “We look forward to recognizing these deserving individuals and the organizations they care so much about.”
According to Harl, they will choose the luminaries based on their contributions made specifically to the Milford community. Harl said organizers also would like to see if the candidates are involved in local organizations or nonprofits, either directly or on a volunteer basis.
“What makes them special, why do people look up to them?” Harl said.
They are looking to announce the luminaries in November. Though the luminaries must be either living or working in Milford, the nonprofit they choose to donate to does not strictly have to be Milford-based. Harl said there are many nonprofits that may not be located exactly in Milford, but still help the community.
Luminaries can be nominated by family, friends and colleagues. The nominations, which are due by Oct. 18, can be submitted at www.alene.com/milfordluminaries.
Harl said Alene prioritizes community service.
“There’s always a little bit of discussion around what’s the purpose of a business in terms of its people, employees and local community. I think part of the purpose of our business is to support these communities from where we draw people,” Harl said.
Over the years, they’ve provided support to several organizations in the community, including the Boys & Girls Club of Souhegan Valley and SHARE Outreach.
For more information about Milford Luminaries, or to submit a nomination, visit www.alene.com/milfordluminaries. For more information about Alene Candles, visit www.alene.com.
Grace Pecci may be reached at 594-1243 or email@example.com.