NASHUA – Learn, Become, Succeed: A message that the Nashua Technology Center is aiming to spread with its new logo.

NTC’s Marketing Committee Leader and Culinary Teacher at Nashua High School North Keith Klawes said NTC’s Marketing Committee began planning to change its logo in May. One change, Klawes noted, was making a logo that didn’t have the colors representative of just the schools in Nashua.

“We eliminated the blues, purples and burgundy,” Klawes said.

The change has received a lot of positive feedback from students, Klawes said.

“They like the color, they like that it’s not geared toward one school, my students coming over from (Nashua High School) South like that we aren’t just using colors from North. The area students like that it’s not just associated with Nashua, with the school’s blue and purple colors,” Klawes said.

Teachers are content with the new design as well.

“They like it because it’s bright and its fresh,” Klawes said. “When we’re at a conference, or a skill convention, someone’s going to see that logo and they are going to know it’s ours because it stands out.”

The new logo has a green, orange and black color scheme. The orange dot above the letters NTC is one that stands along with each of the 19 programs’ own symbols, which also are the same color orange. For example, the culinary program has a chef hat icon, the cosmetology program has a pair of scissors and the construction trades program has a hammer and saw icon.

Klawes said there are posters with the logo and all 19 symbols on it hanging up in both the high schools and area middle schools.

Klawes noted the committee aims to bring more awareness to NTC and its Career Technical Education programs and that this was the first step in doing so. Klawes said it will take a year or so before everything is rolled out completely, in terms of replacement of all the logos, but it will be popping up more and more around the schools.

“We’re starting to input it onto T-shirts, like our ambassadors who are going to be talking to students, my culinary students are getting their chef’s coats, all the teachers have T-shirts, the students in some of the programs like to get program-specific hoodies or T-shirts, so it’s going to start showing up on there, too,” Klawes said.

Amanda Bastoni, director of the Nashua Technology Center North, explained the meaning behind the design.

“We wanted a logo that represents who we are,” Bastoni said. “The T represents a student, a movement in the sign represents students moving over, and ‘Learn, Become, Succeed,’ is the tagline, because we felt it was important to emphasize that success doesn’t necessarily mean going to college, though it can. Success can also mean going into a career in high school.”

Planning the logo began in May. The marketing committee spent about 15 hours planning it out. Bastoni and Klawes’ colleague, Kori Kennedy, a graphic design teacher and NTC’s design and visuals communication instructor, spent an additional 30 hours on the logo.

Kennedy said she designed the final logo and that the color pallette is inspired by the national CTE logo. On similar lines of Bastoni, she said the NTC places students on a forward-moving path.

“The black swish – or pathway – is representative of this upward movement. Our students are at the center of everything we do, and there is an abstract image of a student (The T and the orange dot) placed literally in the center of the logo,” Kennedy wrote in an email.

The new logo is one of many things that the NTC is doing to get their programs out to the public.