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Not Your Average Joe’s will replace Pier 1 Imports on Daniel Webster Highway

By Staff | Feb 28, 2014

NASHUA – A Massachusetts-based regional restaurant chain called Not Your Average Joe’s is moving north into New Hampshire to replace Pier 1 Imports in a south Daniel Webster Highway plaza.

The Pier 1 store will be closing “in a few weeks,” and in 2015 will reopen a short way south on Daniel Webster Highway, in the Webster Square Shopping Center, according to that company. Nashua’s other Pier 1 store, at Greystone Plaza store on Amherst Street, is unaffected.

Linear Retail Properties announced Monday that Not Your Average Joe’s and Starbucks have signed leases to occupy the space at Daniel Webster Plaza at 225 Daniel Webster Highway, next to the Barnes & Noble Bookstore.

They will occupy the entire 9,000-square-foot space now taken by Pier 1 Imports. Not Your Average Joe’s, an “American-style casual restaurant” and bar, will occupy most of the space – 7,100 square feet – for a 220-seat restaurant plus outdoor patio. This will be the first location in New Hampshire for the restaurant, which opened in 1994 near Boston and now has 15 restaurants in Massachusetts and a half-dozen in several other Northeastern states.

“We have been looking for a prominent site in the Daniel Webster Highway retail corridor for a long time,” Dennis Maher, vice president of store development for Not Your Average Joe’s, said in a press release.

This will be fourth Starbucks in Nashua, as well as one at Premium Outlets Mall in Merrimack. The company has more than 18,000 stores in 62 countries.

The changes are part of a flurry of work being done to shopping plazas owned by bought last year by Linear Retail of Burlington, Mass., near the intersection of Daniel Webster Highway and Spit Brook Road.

They include the renamed Daniel Webster Crossing plaza, with Jos. A. Banks clothing store and Panera Bread, that the firm bought last year; the Daniel Webster Plaza anchored by Chipotle restaurant and Sleepys and La-Z-Boy stores, which Linear Retail has owned since 2004; and the newly built Daniel Webster Shops at 219 Daniel Webster Highway, which is replacing the long-closed Nick’s Exxon.

David Brooks can be reached at 594-6531 or dbrooks@nashuatelegraph.com. Also, follow Brooks on Twitter (@GraniteGeek).