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Passages in time: The Troubadour, Shoreliner and New Hampshire Profiles

By Staff | Jan 18, 2014

You probably remember New Hampshire Profiles, the post-World War II glossy picture-heavy magazine whose articles distilled the so-called “New Hampshire way” into something of a magical kingdom of granite.

But do you remember the Shoreliner, alternately the “hometown magazine of the Seacoast region” and “New England’s fastest growing picture magazine”?

Or how about the New Hampshire Troubadour, a similar publication that has the distinction of being the Shoreliner’s and Profiles’ predecessor and their successor?

There’s even a local hook: The Troubadour was briefly revived in 2008 by Rob Finlay and his Nashua-based Finlay Foundation as a free, ad-supported magazine mailed to tens of thousands of New Hampshire homes each month.

The Troubadour appears to be dormant again, but don’t count it out; resilience seems to be one of its most endearing traits.

As for Profiles, another one of my dust-encrusted “digger’s delight” explorations, triggered by that irresistible “Help me clean out this house; everything must go!” plea, yielded a couple boxes of vintage editions.

Recently, I started sorting through them. That led to deeper perusal and valiant attempts to ignore the dust and must until I gave in to a couple Benadryls.

This batch was all Profile magazines, and I confess, until I started looking them up online, I wasn’t aware of either the Shoreliner or the Troubadour.

The name that kept coming up was Justine Flint Georges, who, with husband Herbert F. Georges, founded the Shoreliner and, later, Profiles. The latter unveiled its first issue in December 1951.

According to several eBay members selling Profiles, there was no January 1952 issue, so Profiles’ decades-long run of consecutive monthly magazines began in February 1952.

The earliest in my batch is the April 1952 edition. One glance at the cover confirms that Profiles is the grand-offspring, so to speak, of the Troubadour, whose early versions (1931-51) painted the Granite State as the “Camelot” of America.

That’s according to a Portsmouth Herald feature that ran just after Finlay’s 2008 relaunch. The headline on that piece is “NH Troubadour Sings Again,” and it’s on seacoastnh.com.

“It’s back – singing the praises of an ideal New Hampshire,” the reporter begins, later calling the Troubadour “a blast from the past” that harkens to the days that “this colorful publication offered only the most upbeat views of the Granite State.”

The Troubadour’s history is as interesting as it has been enduring.

It was first published under the auspices of the former State Publicity Bureau, later the state Planning and Development Commission, forerunners to today’s blend of economic development, travel and tourism agencies. Troubadour was aimed at giving residents and potential visitors a chance at a little respite, New Hampshire style, from the economic turmoil that was the Great Depression.

And promote New Hampshire it did, featuring, as the Herald story describes it, “all the New England stereotypes … colorful leaves, covered bridges, ancient barns, maple syrup, snow-capped hills, golden ponds … and now and then, a glimpse of the state’s tiny seacoast.”

Concord resident Donald Tuttle guided the newborn Troubadour from its 1931 debut until his death in late 1945. By then, the Reader’s Digest-size magazine with the huge circulation – upward of 40,000 by World War II – adorned thousands of tables from, as they say, Coos to the sea.

State support disappeared a few years later, and the final Troubadour was published at the end of 1951. Enter Herbert and Justine Georges and their new, larger-format New Hampshire Profiles.

While Justine Georges died relatively young, at age 50 in August 1969, she packed a lot of activity into that half-century. Initially the women’s page editor at the Portsmouth Herald, she supervised the production of several publications until she and her husband founded the Shoreliner.

The Profiles experiment was next; the Georges grabbed a few pieces of the Troubadour and the Shoreliner, as the story goes, added a dose of Yankee Magazine and crafted their new, larger-format picture magazine.

The Granite State stereotypes the Herald writer cited lived on in Profiles. My April 1952 copy shows men in plaid shirts, waders and, oddly, fedoras, gathered around a makeshift campfire cooking up a rack of fish they’d just filleted.

Inside is a liberally illustrated fishing-hunting feature by John E. Dodge. The story goes on and on, spotlighting fishing meccas such as the Swift River, Merrymeeting Lake in New Durham, Lake Winnipesaukee and others.

Boys, men and two women are pictured with fish, poles and baskets full of the day’s catch. All are smiling, half the men through clenched teeth holding tobacco pipes. They fish from canoes, rowboats and rocky shores of rapid rivers.

The only piece missing is Norman Rockwell and his brushes.

The camera even captured then-Gov. Sherman Adams, standing with his wife and son, Sam, “with a nice catch of trout taken during a few hours respite from the governor’s duties.”

New Hampshire apparently had its own “Granite State Network” of radio stations back then, because a full-page layout features Connie Stackpole, who old-timers may recall as “the Associated Grocers home economist” who was “a favorite with homemakers.”

She spoke daily at 9:30 a.m. over the network, which had six affiliates, none of which were in Nashua.

I won’t get into the ads, because it’s too easy to dream of things like a spacious, three-bedroom lakefront summer cottage on Winnipesaukee for the “owner sacrifice” price of $11,000.

Cough up a little more, and you could have an eight-room colonial with barn on 120 acres in the Lakes Region for a very fair $13,500.

Where’s that time machine when you need it most?

Dean Shalhoup’s column appears Saturdays in The Telegraph. He can be reached at 594-6443 or dshalhoup@nashuatelegraph.com. Also, follow Shalhoup on Twitter (@Telegraph_DeanS).