CONCORD – The New Hampshire Liquor Commission (NHLC) is bringing Mocktail Month back to the Granite State for the third year in a row to encourage customers to mix up alcohol-free mocktails during the month of January. This year, NHLC has teamed up with multiple Brown-Forman brands, including Herradura, Ford’s Gin, Finlandia Vodka, Old Forester Bourbon and Chambord, along with nearly 40 New Hampshire restaurants to feature specialty alcohol-free libations, known as mocktails, on menus in January. As part of the initiative, NHLC also launched an online recipe guide for those who would like to craft mocktails from home. To locate a participating restaurant and download the recipe guide, visit www.liquorandwineoutlets.com/responsibility.

“Responsible consumption is of the utmost importance to NHLC, and we are proud to continue our partnership with Brown-Forman and its brands to promote a safe drinking environment for consumers,” said NHLC Chairman Joseph Mollica. “The demand for delicious alcohol-free options continues to grow, and New Hampshire Mocktail Month is a creative and interactive way to help build a more inclusive drinking culture throughout the state.”

In addition to enjoying mocktails in local bars and restaurants, consumers can enjoy alcohol-free libations at home through NHLC’s recipe guide. Available online, the recipe guide features recipes from each participating restaurant, complete with all the ingredients, garnishes, and tips needed to craft a mocktail at home. For each mocktail recipe, there is a cocktail variation available, incorporating Herradura, Ford’s Gin, Finlandia Vodka, Old Forester Bourbon or Chambord.

Dozens of restaurants across the state have signed up to participate in New Hampshire Mocktail Month, including:

Auburn Tavern – Auburn, NH

Bedford Village Inn – Bedford, NH

Buffalo Wild Wings – Concord, NH

Buffalo Wild Wings – Manchester, NH

Buffalo Wild Wings – Nashua, NH

Camp – Meredith, NH

Casey McGee’s Irish Pub & Music Hall – Nashua, NH

Common Man – Claremont, NH

Common Man – Concord, NH

Common Man – Lincoln, NH

Common Man – Merrimack, NH

Common Man – Windham, NH

Crown Tavern – Manchester, NH

Foster’s Boiler Room – Plymouth, NH

Industry East – Manchester, NH

Jamison’s – Hampstead, NH

Lab’n Lager – Keene, NH

Lago – Meredith, NH

Lakehouse Grill – Meredith, NH

Lakehouse Tavern – Hopkinton, NH

Mama McDonaugh’s Irish Pub – Keene, NH

New England Tap House – Hooksett, NH

North End Bistro – Manchester, NH

Sawbelly Brewing – Epping, NH

Tandy’s Pub & Grille – Concord, NH

The Community Oven Restaurant – Epping, NH

The Community Oven Restaurant – Hampton, NH

The Diplomat Cigar Lounge – Keene, NH

The Hammer Pub – Portsmouth, NH

The Italian Farmhouse – Plymouth, NH

The Looney Bin Bar and Grill – Laconia, NH

The Refinery Restaurant and Market – Andover, NH

The Shanty Family Tavern – Portsmouth, NH

Toscana Italian Chophouse & Wine Bar – Portsmouth, NH

Tower Hill Tavern – Laconia, NH

New Hampshire Mocktail Month is the latest evolution of “Live Free & Host Responsibly,” an award-winning collaboration between NHLC and Brown-Forman that was launched in 2016 to promote responsible alcohol service and consumption.

“Mocktails are a great way to help all guests feel included and gives those who choose not to imbibe, or those who simply want to pause, a flavorful, exciting, non-alcoholic option,” said Tiffany Drury, Alcohol Responsibility Specialist, Brown-Forman. “Brown-Forman is deeply committed to alcohol responsibility, and we are proud to introduce several of our brands to this year’s program.”

NHLC is also inviting those who visit participating New Hampshire Mocktail Month restaurants to share their experiences by posting photos of their mocktail on social media, tagging @nhliquorwine and adding the hashtag #NHMocktailMonth to their caption.

For more information on New Hampshire Mocktail Month, visit www.liquorandwineoutlets.com/responsibility.