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Justin Gunter named NH Liquor Commission wine marketing and sales specialist

By Staff | Nov 19, 2022

CONCORD – The New Hampshire Liquor Commission (NHLC) recently promoted Justin Gunter to the role of Wine Marketing and Sales Specialist. In his new role, Gunter oversees all aspects of wine sales, including purchasing and promotions across the 67 NH Liquor & Wine Outlet locations throughout the Granite State. Gunter takes over as Wine Marketing and Sales Specialist from Lisa Gosselin, who served in the position for six years and worked with NHLC for 27 years before retiring.

“The NHLC is pleased to promote Justin Gunter into the position of Wine Marketing and Sales Specialist,” said NHLC Chairman Joseph W. Mollica. “Justin’s demonstrated leadership in his prior roles at NHLC, eagerness to learn and longtime passion and knowledge of wine make him extremely qualified to take on this role. We know Justin and his extensive experience with wine will be instrumental in our goal to offer the widest selection of wine to our consumers.”

Gunter joined the NHLC team in 2014, beginning as a part-time sales clerk at the Stratham NH Liquor & Wine Outlet. Over the years he has advanced from Retail Store Leader, Store Lead Manager, Lead Manager, Retail Store Supervisor and Regional Stores Supervisor. As Regional Stores Supervisor, Gunter led his team to sales increases exceeding $100,000 annually in multiple markets.

“NHLC has afforded me the opportunity to pursue a fulfilling career out of my lifelong interest and passion for wine,” Gunter said. “Over the past nine years, I have gained extensive knowledge of store operations, marketing, merchandising, employee training and outlet expansions, which has helped expand NHLC’s customer base and grow sales. I am very excited to continue this work in my new role and help to select world-class wines for consumers to enjoy.”

After completing his undergraduate studies at Metro State University in Minnesota with a Bachelors of Arts degree in Communications, Gunter completed his graduate studies at Spalding University in Kentucky with a Masters of Fine Arts degree in Creative Writing, while also serving as a graduate teaching associate until 2012. Gunter also served as general manager at a Minnesota-based coffeehouse for two years and taught as a guest lecturer at St. Olaf College.


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