CONCORD – The New Hampshire Division of Travel and Tourism Development (DTTD) officially launched its winter advertising campaign in its core New England markets on the heels of a very strong start to the winter tourism season.

New Hampshire’s ski industry reported last week that despite the challenges faced at some areas, most resorts noted an increase in business for the period compared to last year, with the biggest successes coming midweek during the holiday break.

“New Hampshire has a long legacy of snow sports and offers world class skiing and snowmaking across the state,” said Taylor Caswell, commissioner of the New Hampshire Department of Business and Economic Affairs. “The uniqueness of our natural assets provides visitors with a vast variety of opportunities to get outdoors. Outdoor recreation assets in New Hampshire, like our ski resorts and winter trail networks, are among the largest drivers of our state’s economy, and we are focused on sustaining those assets.”

Caswell continued: “New Hampshire’s popularity during winter is a reminder to us all – with resorts selling out due to capacity limits – to know before you go and Leave No Trace. Make advance reservations if necessary or purchase tickets for your activity in advance and help our industry assure a positive experience for everyone.”

DTTD is projecting a strong winter season with more than three million visitors expected to travel to the state, spending approximately $1.2 billion.

The winter advertising campaign will highlight all the winter activities on and off the slopes available in New Hampshire to its core New England markets and the Quebec and Ontario provinces. The campaign includes television spots, digital and social campaigns, and billboards. Similar to summer and fall, this winter New Hampshire will continue to target distant drive markets – states within a 600-mile radius of New Hampshire.

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