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Doggie desserts: Ben & Jerry’s enters the pet food business

By Staff | Jan 12, 2021

This photo provided by Ben & Jerry’s shows Ben & Jerry’s dog treats. The venerable Vermont ice cream company said Thursday, Jan. 7, 2021, it’s introducing a line of frozen dog treats, its first foray into the lucrative pet food market. The treats, sold in 4-ounce cups, will arrive in U.S. groceries and pet stores later this month. (Ben & Jerry’s via AP)

Think your dog deserves dessert? So does Ben & Jerry’s.

The venerable Vermont ice cream company said Monday it’s introducing a line of frozen dog treats, its first foray into the lucrative pet food market. Doggie Desserts, sold in 4-ounce cups, go on sale in U.S. groceries and pet stores later this month.

The treats come in two flavors: pumpkin with cookies and peanut butter with pretzels. Both are made with a base of sunflower butter. They’re made from the same ingredients Ben & Jerry’s uses in its non-dairy human desserts.