New Hampshire Liquor Commission has been named one of the top 10 retailers in the country by Beverage Dynamics, the largest and most respected national magazine dedicated to the needs of the off-premise beverage alcohol retailer. Pictured here, NHLC Chairman Joseph Mollica and NHLC Deputy Commissioner Nicole Brassard Jordan pose with the award.

CONCORD – Beating out large, private and national competitors, the New Hampshire Liquor Commission (NHLC) has been named one of the top 10 retailers in the country by Beverage Dynamics, the largest and most respected national magazine dedicated to the needs of the off-premise beverage alcohol retailer. Beverage Dynamics’s Top 100 Retailers Awards recognizes off-premise retailers, such as liquor stores or supermarket chains, that demonstrate innovation, excellent customer service and superior beverage alcohol industry knowledge. NHLC, which was also recognized as one of the top 100 retailers in the country by Beverage Dynamics last year, operates 76 NH Liquor & Wine Outlet locations, serving 12 million annual customers from across the United States and Canada.

“NHLC is honored to be recognized as a top 10 retailer in the country, and we are proud to be the only control state in the top 10 and one of just two control states to be included in the entire top 100 retailers,” said Chairman Joseph Mollica. “Never satisfied with the status quo, our dedicated team has worked tirelessly to enhance the shopping experience for our customers and to maximize revenue through innovative marketing, relocating and renovating our Outlets, strategic buying, building strong relationships with suppliers, and by maintaining a persistent focus on providing superior customer service. Our success is truly a team effort and we are grateful to Beverage Dynamics for recognizing our success and accomplishments.”

NHLC, widely considered the most profitable and progressive control state in the country, achieved this distinction for a variety of factors, including its expanding selection of more than 14,000 wines and spirits, its continued sales success and its commitment to the best customer service.

All winners were featured in the July/August 2020 issue of Beverage Dynamics magazine. The Top 100 Retailer Awards were presented to winners at the fourth-annual Beverage Alcohol Retailers Conference, held virtually on September 15.

“We’re proud to name these successful retailers as winners of our prestigious award,” said Beverage Dynamics Content Director Jeremy Nedelka. “They join some of the best and brightest of the industry and deserve the recognition they’ve received. The winners are business owners who take pride in their stores, care about their customers and employees and stay involved in the community and the industry at large.”

NHLC has received no shortage of distinction and accolades for its success in recent years, as NHLC was named the “Best State in the Country for Wine Drinkers” by the Washington Post, was recognized as the “Third Best State for Buying Bourbon” by BreakingBourbon.com and was spotlighted as “One of the Best Places in the Country to Find Rare Spirits” by Serious Eats. In 2017, StateWays Magazine honored NHLC for its “Granite State Greatness,” naming New Hampshire the nation’s top control state. NHLC was also featured in Forbes, one of the most trusted and widely read sources for business executives in the country, for its efforts to emphasize the positive impact of women in the wine industry during its annual New Hampshire Wine Week.

NHLC Chairman Joseph Mollica was one of six industry members in the entire country honored by Market Watch Magazine as a 2018 Market Watch Retail Leader for his “business prowess and focused agenda” in modernizing and enhancing New Hampshire’s alcohol control state system. NHLC Deputy Commissioner Nicole Brassard Jordan was also recognized in 2018 as one of NH Business Review’s Outstanding Women in Business and joined industry leaders from across the globe to speak at the Women of the Vine & Spirits 2018 Global Symposium.

To be considered for the Beverage Dynamics Top 100 Retailers Awards, retailers may nominate themselves or be nominated by an industry member, such as a distributor, supplier or industry association. The nominees are judged by the Beverage Dynamics editorial team, and winners are chosen to represent a diverse cross-section of the off-premise industry.

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