CONCORD – Given the economic toll the COVID-19 pandemic has taken on local producers, the New Hampshire Liquor Commission is launching a “Keep it Local” sale to support New Hampshire wineries and distilleries. From now until August 30, NH Liquor & Wine Outlet customers will receive a 20-percent discount when they purchase three or more mixed and matched bottles of New Hampshire wines and spirits at NH Liquor & Wine Outlets. Learn more at www.LiquorandWineOutlets.com/keepitlocal.

“COVID-19 has impacted all industries, and our local wineries and distilleries have been hit particularly hard. We are launching this summer campaign to support these producers at a critical time as they work tirelessly to adapt to and overcome the circumstances, while striving to regain revenue from lost events, on-site sales and tastings,” said NHLC Chairman Joseph Mollica. “New Hampshire’s local producers play an important role in our economy, community and here at the New Hampshire Liquor Commission. The ‘Keep it Local’ initiative helps generate sales, encourages responsible visitation and supports our local partners.”

NHLC will support this strategic effort with a comprehensive marketing, advertising and merchandising campaign to encourage customers to try a variety of locally produced wines and spirits.

“The economic toll COVID-19 has inflicted on local businesses has been enormous,” said Brian Ferguson, Owner and Distiller of Flag Hill Winery & Distillery in Lee, New Hampshire and President of the New Hampshire Craft Spirits Organization. “Now more than ever, New Hampshire wineries and distilleries are counting on the support of our communities so we can keep producing high-quality craft products.”

“Our products stand up against the best wines and spirits in the world, and we hope that NHLC’s ‘Keep it Local’ promotion entices customers to try a variety of products and see for themselves,” said Lewis Eaton, Owner of Sweet Baby Vineyard in Hampstead, New Hampshire and President of the New Hampshire Winery Association. “We can’t thank NHLC enough for their support.”