Type of business: Pilates and Personal Training Studio.

Main location: 71 Route 101A, Amherst.

Company website address: trilogyfitnessnh.com.

Date began business in southern New Hampshire: November 2010.

Date opened at this location: Nov. 22.

Is this a franchise? No.

Owners: Joanne Leedy, Beth Black and Susan Guetling.

Days/Hours: Monday-Friday, 8:30 a.m.-7 p.m., Saturday, 9 a.m.-12 p.m.

Number of full-time employees: 3.

Highlights of products and services: Studio classes such as Pilates, Yogilates, Zumba, bootcamp, spinning; Strong for Life programs designed especially for Baby Boomers and retirees. We have a functional fitness/strength-training area for individual and small group training and Pilates Reformer equipment for individuals and small groups.

Names and backgrounds of the key leaders: Beth Black, Joanne Leedy and Susan Guetling, co-owners, each have more than 20 years of experience in the fitness industry, working in settings as diverse as YMCAs, award-winning, multi-purpose clubs, companies, and senior living communities. They are nationally certified group exercise leaders and personal trainers. Joanne is certified in Stott Pilates and TRX Suspension training, Beth is certified in spinning, Zumba and TRX, and Susan is certified in Yogafit, Zumba, Stott pilates and TRX.

History of this business: This is a start-up business.

What’s the biggest challenge facing your type of business, and how are you approaching it? People want to look good and feel good, but it needs to be fun and engaging. We are offering our programs on an a la carte basis. No membership fee or joining fee is required. We specialize in small-group training that combines a personalized focus with a community of support, at an affordable price.

What else should the readers know about your business? Trilogy is offering up to a 25 percent discount for the first 50 individuals who enroll. The discount is good for one year of continuous participation.