Joseph Mollica, chairman of the New Hampshire Liquor Commission, cuts the ribbon to celebrate the grand opening of the third Liquor and Wine Outlet in Nashua on March 12. He is shown with Mayor James Donchess (fourth from right) and other NHLC officials. Courtesy photo by Madison Shearns

NASHUA – Together with Mayor James Donchess, the New Hampshire Liquor Commission recently marked the grand opening of its third Liquor and Wine Outlet in the city at 6 Northwest Blvd.

The outlet is 12,500 square feet and features more than 4,000 brands of wines and spirits. There are also special sections featuring “ultra-premium spirits and high-end wines.” In addition, there are LED screens throughout the store with NHLC news and various special offers.

“It’s known far and wide that this is the place to come,” Donchess said during the March 12 grand opening.

John Matthews, principal of DSM Realty, Market Basket’s real estate division, said the Liquor and Wine Outlets continue to see a steady stream of patrons coming over the border from Massachusetts.

“New Hampshire is what makes Massachusetts livable,” he said.

NHLC Chairman Joseph Mollica reported that the commission’s revenue last year was $165 million, adding that customers spend an average of $71 when visiting a Liquor and Wine Outlet.

“When people come to New Hampshire, this is what we want them to see,” he said. “Our new Nashua Liquor and Wine Outlet is conveniently located and easily accessible to Nashua residents and the traveling public. We look forward to welcoming our guests at this new location where we will deliver great service and name brand products at superior savings.”

Brad Rubin, executive vice president of Ruby Wines, said his Massachusetts-based company began servicing New Hampshire in 2021 after acquiring the Perfecta Wine Company.

“One thing I’ve learned up here is dedication,” he said, adding that there is a significant level of camaraderie among the state’s liquor and wine wholesalers. “We don’t have these types of relationships in Massachusetts.”

During the past 12 years, the NHLC has renovated, relocated or constructed more than 40 outlet locations in 36 communities.