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From The Telegraph Files

By Staff | May 1, 2021

From The Mike Shalhoup Collection Nashuans of the baby boomer generation are most likely to remember this iconic sign, a good example of the large, bright, neon ones popular back in the post-World War II era up through the 1970s, when some of the most gaudy signs ever created began sprouting up and managing to hold on into the 1980s. Anyway, this gem pointed customers toward one of well-known businessman Philip T. Lamoy's stores, the one that for years served residents from its 358 Main St. location. A guess is the photo was taken in the early to mid-1960s, but whenever it was, a carton of cigarettes would set you back $2.16 – less than half the price of what just one pack would run you today. The photo, looking north on Main Street, happened to catch another icon of the era – a pay telephone, in the lower right corner under the sign "phone here" with an arrow. Lamoy, at one time, had four 20th Century markets operating: This one, another on High Street, another on Main Street just south of West Hollis, and one just over the bridge into Hudson. (From The Mike Shalhoup Collection)


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