‘What the Fluff:’ Festival celebrates 100 years of gooey goodness

Photo by Audrey Lassor The boy in the brown shirt got a face full of Fluff while enjoying a Fluff dessert with his buddy at the 12th annual What the Fluff festival on Saturday, Sept. 23 in Somerville, Mass.
Photo by Audrey Lassor Two youngsters battle it out in a Fluff jousting match on the Shenanigans Stage at the 12th annual What the Fluff festival in Somerville, Mass., on Saturday, Sept. 23.
Photo by Audrey Lassor A Fluff treat being prepared at last weekend’s What the Fluff festival in Somerville, Mass.
Photo by Audrey Lassor Performers rocked the entertainment stage at last weekend’s What the Fluff festival, held at Union Square in Somerville, Mass. The 12th annual event usually attracts thousands and, aside from musical acts, features Fluff-related foods and activities.

Anyone who has spent any time in New England knows what Fluff is – the white cloud of sticky, sweet that is half the makings to the iconic Fluffernutter sandwich.

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