Sneakers don’t burn calories, exercising does
I’ve learned a lot of lessons since starting the “90 Day Commit to Get Fit” program, and one of my favorites has to do with the time it takes to reach your target goal.
In this day, everyone wants results immediately.
Do some late-night channel surfing any day of the week, and it’s almost guaranteed that you will find a weight-loss program or pill or piece of clothing that will transform you into the sex symbol you’ve always wanted to be in no time at all.
With weight loss, it shouldn’t work that way, and if it does, it’s probably not safe.
Someone once told me to keep in mind how long it took you to put on the extra weight.
It didn’t happen overnight.
Chances are it took a long time, maybe even a few years, to get to where you are. You can’t expect to lose it overnight, no matter what those late-night infomercials want you to believe.
And apparently the late-night infomercials aren’t the only ones who are saying weight loss is possible by doing, well, next to nothing.
News broke this week that Skechers will pay out $40 million because the shoes it advertised as making people fit and trim actually didn’t make people fit and trim.
You might remember the ad the company ran during the Super Bowl in 2011, which showed fit and trim people using the shoes, with the implication that the footwear was responsible.
Sadly, this isn’t the first time a company has had to pay out big bucks for saying a shoe will get you into shape.
Last year, Reebok agreed to fork over $25 million to settle a similar claim.
Studies were done to see if Skechers’ “Shape-ups” really could help you lose weight, but two of the four studies were conducted by a chiropractor who was married to a senior vice president at Skechers.
The studies did show that some of the people who wore the shoes did lose weight, but there were others who gained weight.
Maybe I’m jumping to a conclusion here, but I’d bet that those who lost weight did more as far as exercise than the people who gained weight and would have lost the pounds regardless of what they’d been wearing on their feet.
Joe Marchilena writes a weekly fitness column for Hampshire Hills. To find out more information about the “90 Day Commit to Get Fit” program, call 603-673-7123 or e-mail email@example.com.