JACKPOT: Keno 603 growing steadily since its 2017 launch
Nashua was among the first Granite State cities to get in on the game. Now, voters in 34 other New Hampshire municipalities will have their change to get in on the action via elections or town meetings. Among those on the list are:
• Londonderry, and
“The New Hampshire Lottery continues to work with interested establishments across the state to facilitate the implementation process for Keno 603,” New Hampshire Lottery Executive Director Charlie McIntyre said.
This year, New Hampshire is using revenue generated from Keno to increase funding for full-day kindergarten from $1,800 per student to $2,900 per student. In addition to the funding for education, the game continues to benefit the state in other ways, according to a recent study by the University of New Hampshire Survey Center.
“The survey results match what we have been hearing from establishments over the past year and a half,” McIntyre said, “specifically, that Keno 603 is having a positive impact as a business driver, and as a fun, new option for their guests to enjoy.”
“It is telling that 87 percent of retailers say the game is having a positive impact on the customer experience, which is always our goal.”
The findings show almost 66 percent of the businesses offering Keno 603 are using the game to attract more customers and increase revenue, with more than half reporting an increase in food and beverage sales.
Nearly all respondents said they had at least some level of interest in renewing their license to offer the game. Eighty percent of the businesses answered that they saw no negative effects from the game and that they very likely would renew it.
During each Keno game, players choose from one to 12 numbers, and every five minutes, a computer randomly generates and displays 20 winning numbers from 1 to 80 on a television monitor. A player may place a wager from $1 to $25 per game. The more numbers players match, the more they win.