DoubleTree completes $11 million renovation project at Nashua property

DoubleTree by Hilton officials gather around the entrance to the newly renovated and renamed hotel to watch on as Senior Vice President David Marr cuts the red ribbon at their open house event Wednesday evening.

NASHUA – After roughly $11 million worth of renovations, the DoubleTree by Hilton hotel in Nashua officially opened Wednesday.

Formerly the Crowne Plaza under the ownership of Sam Hospitality Corp. for 29 years, the hotel sold on July 10 to Linchris Hotel Corp. From there, renovations began.

General Manager Jeff Lang said the renovations officially concluded this week.

“It included all the guest rooms. We completed everything in the rooms, from new carpeting, new wall covering, new soft seating, new bedding, new bathrooms and drapery. Everything in the rooms are brand new,” Lang said.

However, it’s not just the 230 hotel rooms that underwent renovations. Lang said officials also revitalized the entire lobby, front desk and reception area. New tile is in place in the lobby and all of the meeting spaces, including the amphitheater, have been redone, as well.

However, more plans are on tap for the hotel’s restaurant, Speaker’s Corner Bistro and Pub. The plan is to reconceptualize the restaurant to fit the renovations made to the rest of the hotel. Lang said they’ll be investing about $1 million into that project, which is set to be completed next year.

The Wednesday open house event offered people an inside glimpse at what the hotel’s new identity looks like.

Self-guided tours began at 5 p.m., during which people had the chance to walk through and observe all the work that’s been done since last year. When people entered the hotel to participate in the tours, they received sheets of paper with different renovated sites spread throughout the hotel that they then took along with them on their tour.

“They get a stamp during the tour at each location. They view a couple guest rooms, meeting space and restaurant, and as you see all the new areas you get a stamp on the passport,” Lang said.

Once people completed their self-guided tour they handed the passport to a representative from the hotel, where everyone was later entered into a raffle. Some of the big raffle prizes include two field-side New England Patriots tickets and four Boston Red Sox tickets, as well as other miscellaneous prizes.

“Everyone is really excited about the improvements at the hotel and we think it should create a nice buzz in the local community,” Lang said.

Adam Urquhart can be reached at 594-1206 or