Nashua Community Concert Association: Audiences welcome!

Nashua Community Concert Association President Cal Knickerbocker is a big fan of The Gibson Brothers – he’s seen them 14 times – and is thrilled they’re coming to Nashua to support the cause.

“Well, we’ve been in business for 86 years,” he said. “But our subscriber list is down significantly from 15 years ago, mainly because we’ve lost a lot people, either because of age or because they’ve moved away.”

Knickerbocker added, “The other issue we face is that what we’re providing isn’t always what the younger folks want. It’s tough to bridge that.”

The NCCA schedules six different concerts a year, across six different genres. From classical to, in the Gibson Brothers’ case, bluegrass, they strive to stretch the music beyond barriers, which is no small task.

“They want Justin Timberlake,” said Knickerbocker. “There’s no way we can do something like that, because we’d drive away 2/3 of our current subscription base.”

Next month, the series will offer, “The 3 Redneck Tenors,” deemed “a new breed in the tenor genre.” It blends musical comedy with classically trained veteran artists. As they tag it: “It’s like Duck Dynasty goes to Carnegie Hall.”

“Our target audience, I believe, is those whose kids have gotten out of school and therefore, do not have to worry about their kids being home at night, or picking them up for soccer,” Knickerbocker said. “Most of our concerts tend to be during the week – it’s tough to get the parents of kids who are still at home.”

Knickerbocker hopes the tides will change.

“We are working hard to bring in acts that will attract the 40-somethings,” he said. “We have the problem of being between Manchester and Boston. Will a performing arts center in Nashua change that? We’ll see.”

For credit card ticket purchases, visit www.nashuacommunityconcerts.org. Tickets are $25 and will be available at the door. For more information, call 603-579-0603.