Over the Edge fundraiser benefits Nashua nonprofits
MANCHESTER – Ten nonprofit organizations are joining to raise funds in an unfamiliar way.
Raffles and dining auctions may be more typical forms of fundraising, but for those brave enough to overcome their fears of heights, 72 individuals will rappel 24 stories on Brady Sullivan Tower in Manchester on July 28 during the first Live United Over the Edge fundraiser.
On July 27, 10 VIP participants will rappel the 24 stories, including politicos, industry leaders and media personalities. Mike
Apfelberg, president of United Way of Greater Nashua, said the VIP participants aren’t part of the fundraiser, but rather are participating to bring interest to the event.
Apfelberg said former U.S. Sen. Kelly Ayotte, of Nashua, will be one of the VIP participants.
The 72 people participating select one of the 10 teams to fundraise for as they go over the edge down the tower. Each individual will need to raise a minimum of $1,500 to participate.
“The event is unique,” Apfelberg said, “because of the teams that the people participate on.”
Apfelberg said the event is a collaborative effort among the nonprofits involved.
“Collaboration is important to United Way, so we wanted to put our money where our mouth is,” Apfelberg said. “Our job is to bring resources to the community in different ways, and this is one of those ways.”
Apfelberg said there are a lot of different types of events in the community, but that he doesn’t compete with nonprofits.
“We are not in the business of doing what our partners are already doing,” Apfelberg said. “If we did, it would take away from what someone else is doing.”
Apfelberg said this is a unique event in that if someone wants to rappel, he or she is probably different from the person going to a golf tournament or dinner auction fundraiser.
“Our mission is to support nonprofits, not take away from them,” Apfelberg said.
Overcoming a fear of heights is the hook for people, Apfelberg said.
“It gets people’s attention because you can say I’m afraid of heights but I believe so strongly in the work of whichever nonprofit that I’m willing to rappel to support them,” Apfelberg said.
The goal is to fundraise $106,000; Apfelberg said more than $70,000 had already been raised.
VIPs will rappel from 1-4 p.m. July 27, and the 72 team members will rappel one after the other all day July 28 starting at 9 a.m. Brady Sullivan Tower is at 1000 Elm St.
Adam Urquhart can be reached at 594-1246 or firstname.lastname@example.org.