Nashua aldermen approved spending $52,500 on a pair of contracts for the branding initiative. The city is on track to spend less money on those two contracts – only $48,250. But a third contract approved in 2013 for video production work to support the branding initiative will add $7,000 more onto the overall cost, bringing the city’s total expenditure on the project to $55,250. page 1 headline in Monday’s Telegraph indicated. A headline on a Page 1 story in Monday’s Telegraph was unclear about the amount of money the city has spent on it’s rebranding campaign.