Mythical marketing: Starbucks: Unicorn Frappuccino shows its digital savvy

FILE - In this Thursday, April 20, 2017, file photo, a Starbucks Unicorn Frappuccino sits on display, in Philadelphia. On Thursday, April 27, 2017, Starbucks Corp. reports financial results. (AP Photo/Matt Rourke, File)

NEW YORK – Starbucks is pointing to the Unicorn Frappuccino as an example of its digital savvy, and ability to ride out of its sales slump.

Sign up to continue

Print subscriber?     Sign up for Full Access!

Please sign up for as low as 36 cents per day to continue viewing our website.

Digital subscribers receive

  • Unlimited access to all stories from on your computer, tablet or smart phone.
  • Access, view our digital edition or use our Full Access apps.
  • Get more information at

Sign up or Login