Mythical marketing: Starbucks: Unicorn Frappuccino shows its digital savvy

FILE - In this Thursday, April 20, 2017, file photo, a Starbucks Unicorn Frappuccino sits on display, in Philadelphia. On Thursday, April 27, 2017, Starbucks Corp. reports financial results. (AP Photo/Matt Rourke, File)

NEW YORK – Starbucks is pointing to the Unicorn Frappuccino as an example of its digital savvy, and ability to ride out of its sales slump.

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