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Monday, January 10, 2011


Avis Will Have Florida Travelers Beaming With AT&T CruiseCast(SM) In-Car TV

DALLAS, TX and PARSIPPANY, NJ -- (Marketwire) -- 07/06/09 --

Avis Rent A Car and RaySat Broadcasting (RBC) today announced that Avis

renters at select locations can now enjoy the ride with AT&T CruiseCast

service, a new satellite TV technology that delivers 22 video satellite

channels as well as 20 audio channels to a mobile unit in automobiles.

Beginning today, Avis renters at airport locations in Ft. Lauderdale,

Miami, Orlando, Tampa and West Palm Beach can rent AT&T CruiseCast for

$8.95 per day or $62.65 per week.

“AT&T CruiseCast arrives just in time for family summer travel,” said

Michael Caron, vice president of product and program development at Avis

Budget Group, parent company of Avis. “The service provides hours of

entertainment for adults and kids which is sure to enhance any summer


The AT&T CruiseCast service offers a variety of channels, including

Cartoon Network Mobile, Disney Channel, DisneyXD, Discovery Kids, USA

Network, Discovery, Animal Planet, SCI FI, Lifetime Television, Adult

Swim Mobile, ESPN Mobile, NFL Network, CBS College Sports Network, FOX

News, CNN Mobile, MSNBC and AccuWeather.

The portable unit provides TV screens that attach to the back of the

vehicle’s headrests, and come with headphones, for easy viewing and

listening by passengers. A 12-volt jack plugs into the car’s power outlets

and the unit’s receiver is housed inside a small bag attached to the


Outside the vehicle, a compact antenna is mounted to the roof. The

antenna, installed by an Avis representative prior to rental pickup,

receives the satellite TV signals, provides them to the receiver and

displays the program on the TV screen. The AT&T CruiseCast service

utilizes video buffering technology to automatically store two minutes of

content so viewing is not interrupted by satellite obstructions such as

overpasses or tall buildings.

“What better way to entertain travelers than with live TV in a rental

vehicle,” said Winston Guillory, Jr., president of RBC. “AT&T CruiseCast

service offers something for everyone and we know that Avis customers will

really enjoy it.”

Advance rental reservations are required for AT&T CruiseCast service. For

more information, visit To reserve the service,

contact Avis Reservations at 800-331-1212.

.AT&T products and services are provided or offered by subsidiaries and

affiliates of AT&T Inc. as well as third party licensees under the AT&T

brand and not by AT&T Inc.

About RaySat Broadcasting Corporation

RaySat Broadcasting Corporation (RBC) is a privately held U.S. company

that was created to introduce In-Car Entertainment to the U.S. market

under the licensed name “AT&T CruiseCast.” Headquartered in Dallas, Tex.,

RBC capitalizes on pioneering technology that has enabled the creation of

a small compact antenna for use on cars, trucks and SUVs that also

provides continual coverage on-the-go thanks to an advancement that helps

overcome line-of-sight obstacles such as overpasses, buildings, trees or

tunnels. The AT&T CruiseCast service is available in the 48 contiguous

states and will offer 42 channels of entertainment programming. RBC will

distribute the AT&T CruiseCast service via a network of automotive

dealers, consumer electronics retailers, and other businesses that

specialize in automotive accessories. For dealer/retail locations and

additional information on RBC and AT&T CruiseCast, please visit

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its

subsidiaries and affiliates -- AT&T operating companies -- are the

providers of AT&T services in the United States and around the world. With

a powerful array of network resources that includes the nation’s fastest

3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed

Internet access and voice services. AT&T offers the best wireless coverage

worldwide, offering the most wireless phones that work in the most

countries. It also offers advanced TV services under the AT&T U-verse(SM)

and AT&T ⅝ DIRECTV(SM) brands. The company’s suite of IP-based business

communications services is one of the most advanced in the world. In

domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations

are known for their leadership in directory publishing and advertising

sales. In 2009, AT&T again ranked No. 1 in the telecommunications

industry on FORTUNE(R) magazine’s list of the World’s Most Admired

Companies. Additional information about AT&T Inc. and the products and

services provided by AT&T subsidiaries and affiliates is available at

Copyright 2009 AT&T Intellectual Property. All rights reserved. 3G

service not available in all areas. AT&T, the AT&T logo and all other

marks contained herein are trademarks of AT&T Intellectual Property

and/or AT&T affiliated companies. All other marks contained herein are

the property of their respective owners.

About Avis

Avis Rent A Car System, LLC and its subsidiaries operate one of the

world’s leading car rental brands, providing business and leisure

customers with a wide range of services at approximately 2,200 locations

in the United States, Canada, Australia, New Zealand and the Latin

American / Caribbean region. The company is a wholly owned subsidiary of

Avis Budget Group, Inc. (NYSE: CAR). For more information, visit