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Friday, January 11, 2013

Point a video camera at me; next thing you know, I'm calling people idiots

I have a story about the flu outbreak in the paper today, and it was decided that we needed some sort of video for the website. (Video is, so the theory goes, a way to build online audience.)

It's really hard to get permission to film or shoot in medical places - people getting shots, the obvious video - so I was asked to do a quick talking-head. I couldn't think of anything insightful, so I said that if you haven't gotten your flu shot, "you're an idiot." And it was put on the web.

Insulting our readers: the latest in audience-building strategies!