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Mobile Twitter User Demographics and Behavior
Mobile Twitter users demographics and behaviors were revealed recently in a new study by Compete.com and Twitter. The study indicated mobile Twitter users are more likely to follow brands, access Twitter more often, and are younger.
There are more than 200 million active users logging in to Twitter via a mobile device at least once a month.
Top four things you need to know as an advertiser to better connect with these mobile consumers:
1. Primary mobile users are on Twitter more often than the average user, and they're more likely to stick to mobile usage.
According to the study, people who primarily access Twitter via mobile are 47% less likely to use Twitter on the desktop compared to the average Twitter user. They are also 79% more likely to access Twitter several times a day.
Keep this in mind when setting up Twitter ad campaigns. Make sure your campaigns are optimized for mobile use, and the site the mobile ad clicks-through to is mobile-friendly.
2. Primary mobile users are younger.
Eighteen- to 34-year-old Twitter users are 21% more likely to log in with a mobile device.
When setting up your ad campaign or posting to your Twitter account, remember who you are trying to reach, and the demographics and behaviors of Twitter users.
3. Primary mobile users access Twitter multiple times a day, and they're likely distracted
The data revealed 64% of Twitter users are watching television at home while on Twitter. Primarily mobile users are 28% more likely than the average Twitter user to use the platform while they are watching television. Primary mobile Twitter users are also 181% more likely to use Twitter during their commutes. Once the users get to work or school, they are 119% more likely keep using Twitter.
When it comes to scheduling your tweets, consider where and what your followers are doing. Are they mostly at work? Are a lot of them at home? Experiment by scheduling some tweets during various hours and record your interactions. What works for one type of company may not work for yours.
4. Primary mobile users are more engaged with brands.
An average Twitter user only follows five brands while a primary mobile user is 60% more likely to follow 11 or more brands according to the study.
Focus your tweets on delivering what mobile users want: real-time information that helps them and is related to what they are currently doing. Be mobile-friendly.
The rise of the mobile Twitter user is creating a large opportunity for advertisers. Spend some time looking over the type of consumers that are following you (and your competitors) so you can better the experience users have with your brand.