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Friday, September 5, 2014

Primitive Response Technology LLC

Thomas DiGiacinto

Type of business: Health and fitness mobile app developer and blog.

Main location: 10 Marion Drive, Hollis. ...

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Type of business: Health and fitness mobile app developer and blog.

Main location: 10 Marion Drive, Hollis.

website :

Social media:;

Date opened at this location: January 2013.

Is this a franchise: No.

Owners: Thomas DiGiacinto and Lorraine Bauman.

Manager: Thomas DiGiacinto.

Days/hours: 9 a.m.-5 p.m.

Number of full-time employees: Two.

Highlights of products and services: In the September 2014 issue of Health Magazine, our app CraveMate was mentioned in the article “High-Tech Help For Your Diet”: “Dreaming of the day a Jetsons-style robot will take all the work out of monitoring how you eat? Here, a few products (and bargain alternatives) that make that future seem closer than ever.” CraveMate also was referenced in the News & Views: From the Editors of Health – “6 Smart Gadgets That Could Help You Slim Down:”

Names and backgrounds of the key leaders: Thomas DiGiacinto and Lorraine Bauman are health industry professionals with more than 30 years of experience. They are the previous owners of Marketing Initiatives Inc., a health industry database and technology company, now part of IMS Health, the global leader in health industry data.

History of business: After selling MII to IMS Health in 2003, DiGiacinto and Bauman managed MII for IMS until 2008. The founders started Primitive Response Technology LLC in 2009 with the goal of helping kids and adults reduce junk-food intake. CraveMate is a mindfulness app designed to remind you eat natural, unprocessed food and exercise more.

What’s the biggest challenge facing your type of business, and how are you approaching it: Getting the word out that an app can empower individuals to change bad diet and exercise habits to good using goal-setting and reminders.

What’s the biggest change you would like to see in the business climate in this area: More media focus on new methods and alternatives to dieting to achieve a healthy weight and avoid many of preventable diseases associated with obesity and diabetes.

What else should the readers know about your business: Our mission and vision as a company is create apps that remind us that we are in control of our daily choices, including eating healthier, exercising more and cutting back on junk food.