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Wednesday, July 30, 2014

Orangetheory Fitness

Type of business: Health and fitness studio.

Main location: 345 Amherst St., Nashua. ...

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Type of business: Health and fitness studio.

Main location: 345 Amherst St., Nashua.

Website: www.orangetheory

Social media:

Date began business in southern New Hampshire: Spring 2014.

Date opened at this location: anticipated Oct. 1.

Is this a franchise? Yes.

Owners: Dwayne and Karen Duprey.

Manager: Eric Reed.

Days/Hours: 5 a.m.-8 p.m. Monday-Friday, 6 a.m.-2 p.m. Saturday, 6 a.m.-noon Sunday.

Highlights of products and services: Orangetheory Fitness offers 60-minute sessions broken into segments of cardiovascular, power and strength training. The high-intensity interval training is the No. 1 fitness trend of 2014, as ranked by the American College of Sports Medicine.

Orangetheory provides group personal training.

During classes, everyone wears heart-rate monitors to make sure they reach and stay in their targeted heart-rate zone. The interval training and short bursts of exercise are designed to maximize the “Orange Effect,” which adds extra caloric burn for up to 36 hours after the workout. The workouts use treadmills, rowing machines, suspension training and free weights.

Names and backgrounds of the key leaders: An Air Force veteran turned financial services consultant turned stay-at-home dad, Dwayne Duprey is a fitness enthusiast who saw an opportunity to influence the workout market and seized it.

A lifelong athlete and competitor, Duprey stays fit by racing mountain and road bikes, duathlons and running on/off road events. His professional background after his 11-year career in the Air Force includes software development and financial investments before choosing to stay home with his children.

Karen Duprey has completed marathons, including Boston in 2000, and just recently re-qualified for Boston at the Philadelphia marathon in 2013. She also engages in multisport events and completed the Timberman Half-Ironman in 2008. Karen Duprey is the vice president of Security for BAE Systems Electronic Systems Sector based out of Nashua.

History of business: The Nashua location of Orangetheory Fitness at Exit 7, opening this fall, will be the first in northern New England. There are more than 300 Orangetheory Fitness facilities across the country, mostly in Florida, where the company began and quickly grew in popularity.

What’s the biggest challenge facing your type of business, and how are you approaching it? The biggest challenge is distinguishing Orangetheory Fitness from the other options people have for exercise and health. What we offer that’s different from traditional gyms is the concept of affordable group personal training.

What’s the biggest change you would like to see in the business climate in this area? We chose Greater Nashua in part because it’s our home, but we also know that it’s a vibrant community that supports local business. Our experience as new kids on the block has been really positive so far.

What else should the readers know about your business? Orangtheory Fitness is now open for people to preregister for memberships. To celebrate this, and the anticipated Oct. 1 opening of Orangetheory Fitness in Nashua, studio owner Dwayne Duprey is hosting the Ultimate Weight Loss Challenge, with prizes totaling $2,500. The male and female participants who lose the largest percentage of weight over six weeks based on the first weigh-in win $1,250 each.