Advanced Web Marketing & Analytics Boot Camp

Sponsored by

Action-Oriented Analytics for Web, Social Media and Email Marketing

Date: Thursday, Sept. 16
Time(s): 8 a.m. or 10:30 a.m.
Location: Nashua Marriott at Exit 8 by invitation or RSVP only
Price: $35 fee covers one person for a one-and-a-half-hour boot camp session.

Measuring your web, email and social media efforts shouldn't be about generating stacks of reports stuffed with information that nobody knows what to do with. It should be about building straightforward, actionable reports that indicate clearly what you need to do next: to improve your site, your email and your social media campaigns. It should demonstrate clearly what your customers want - and how you can deliver. Learn how to begin creating the right analytics dashboards for your business' digital campaigns in this one-and-a-half-hour session.

Ernesto Burden has been working on the Web for a decade, and is a frequent speaker and panelist at industry conferences.  He oversees the development and growth of more than 20 Web sites for The Telegraph Publishing Company, McLean Communications and Independent Publications. eburden@nashuatelegraph.com Twitter: @ernestoburden

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Download the presentation slides (pdf)

Questions? Need a hand? Get in touch with Shana Hoch at (603) 594-6414 or shoch@nashuatelegraph.com or Ernesto Burden at (603) 594-6458 or eburden@nh.com.

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More about the session:

Visits, unique visits page views, impressions, bounce rates, referring sites, campaign tracking, KPIs... you hear all of these terms tossed around by the folks in the Web department, but what do they really mean in terms of making quick, effective decisions about your Web site and your business?

In this September's Advanced Web Marketing Bootcamp, presenter Ernesto Burden will demystify essential Web analytics concepts and lay out a framework for building your own custom approach to analytics that will enable you to focus on key performance indicators that matter to your business.

Whether you already have some experience with Web analytics or are starting from scratch, this 1.5-hour workshop will provide you new ways to think about Web analytics.

If you're just getting started, you can expect to come away from the workshop understanding how to set up Google Analytics, a free, powerful analytics tool, how to interpret the default dashboard, how to create your own custom reports and more.

More experienced users will benefit from the discussion of how to integrate other metrics, including email, social media and survey data, into an overall analytics strategy that will bring you to a new level of data-driven decision-making.